EXPERIENCE SPANNING A WIDE RANGE OF INDUSTRIES AND MEDIUMS
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Word Jeneration
December 2022 -
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Freelance journalist and content strategist. Here are a few recent articles: ​
- Several articles for the The Australian Water Association's annual magazine, Current
- Thought leadership ghost-writing for Aon, including articles about climate, people, and cyber risks through Lexicon Agency.
- Many articles about environment and sustainability for Engineers Australia.
- Sustainability in the built environment articles for The Fifth Estate, including sponsored content.
- A series of case studies for Chargefox, commissioned through Horizon Communication Group
- ​Regular features for Bunnings magazine including recycling and pet care
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Articles for the Institute of Public Accountants: Simple ways to integrate AI into your practice, Does accounting have an image problem?
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Article for HRM magazine: A preventative approach to psychosocial hazards
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Educational sustainability content for Greener.​
Global Head of Content, TerraCycle
November 2019 - March 2022
Led the production of content about or featuring TerraCycle that aimed to increase engagement, conversions, loyalty and advocacy with various audiences around the world.
Created global standards and worked with international teams to ensure consistent tone, language and content quality to reinforce brand attributes, as well as to share stories that reinforce sustainability messages and enhance TerraCycle's role in recycling and re-use.
Headed up the ANZ Marketing and PR function prior to being promoted to global position.
Senior Journalist - Shared content and national partnerships, Australian Community Media
July 2019 - November 2019
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Created and curated content for the Life & Style vertical for all Australian Community Media mastheads (including home, heath, travel, pets, finance and technology), and also for print.
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Devised content solutions for national partners such as The McGrath Foundation and the Australian Firefighters Calendar.
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Led projects such as Future Focus, a multi-channel initiative to prompt conversation about the potential of regional Australia. The first magazine was published in August 2019, and it was supported by a website and social strategy.
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Group deputy editor, features and special publications – Nine (formerly Fairfax Media).
Maternity relief October 2018 - June 2019.
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Sourced and managed content for the Life & Style section of all of Fairfax's Australian Community Media (ACM) websites nationally.
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Wrote, edited and produced features and magazines across all ACM publications in Sydney, working closely with sales teams.
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Led a team of writers across Australia.
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Wrote sponsored content.
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Managed special projects related to national content initiatives.
Group Editor - RSPCA NSW
2011-2015
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Contributed to annual marketing communication strategy
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Edited member and subscriber magazines, newsletters and the annual report.
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Wrote and/or provided advice on structure and wording of organisational documents.
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Produced internal newsletter, and write web copy and blog.
Word Jeneration
2001 - 2015
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Word Jeneration offers journalism, editing, copywriting, and strategic marketing and communication services.
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I devised and implemented marketing communication and content strategies, including managing advertising budgets and external suppliers.
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Mediums included magazines, annual reports, donor newsletters and social media posts.
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Clients included Maxicom PR, RSPCA NSW, Fairfax Media, The Bradman Foundation and Uniwriters.